For two years we’ve told you what to buy and where. Soon, the answer to “where” will be one word: here. Every product triple-verified — ingredients, process, sourcing — and sold at honest prices, delivered across India first, then the world.
Naturally fermented sugarcane sirka, raw apple cider vinegar with mother, coconut and jamun vinegars — sourced from traditional makers we’ve filmed and audited.
Vegetarian-rennet cheeses from Indian creameries, bilona A2 ghee with batch-level traceability, culture starters for home dahi and paneer kits.
Agar-agar strands and powder, fruit pectin, plant food colours (beet, annatto, butterfly pea, turmeric) — a complete gelatin-free, carmine-free baking kit.
Lichen D3, algal omega-3, plant proteins, everything in HPMC veg capsules — with lab certificates published for every batch.
Chemical-free gur and khandsari, GI-tagged Kashmiri kesar, stone-ground atta, cold-pressed oils — staples the Gita would recognise.
Our signature launch product: the “Big Four Swaps” in one box — natural vinegar, agar kit, veg-rennet cheese, plant colours — with a label-reading guide. The perfect gift for a family beginning the journey.
Ingredients, process and sourcing audited for every SKU — and the audit notes published on the product page. No “trust us”; read it yourself.
We name the actual maker of everything we sell. The sirka maker’s name goes on the bottle beside ours.
Fair to the maker, fair to you. We publish our margin band — retail theatre (₹999 → “70% off!”) will never happen here.
The free TrulyVeg directory will keep recommending competitors’ products when they’re the best choice. The store must earn its place on its own pages.
45+ products verified; methodology published.
Traditional sirka, ghee and agar suppliers signed across 6 states.
Batch-testing partnerships so every lot ships with a certificate.
First 1,000 waitlist members shop the beta store and shape it.
Then international shipping for the NRI kitchen.
Strictly. And beyond that — everything will pass the “truly food” test too: no synthetic passing as natural, anywhere in the store. Jain-friendly and vegan filters will be built in from day one.
Because it’s published. Every product page will show what we checked, when, and what the lab said. If a batch fails, we’ll say so publicly and pull it.
Forever. The directory, Swap Guide, and Hidden Non-Veg List are the mission; the store funds them.
Beta access before public launch, founding-member pricing locked for a year, and a vote on which products we stock next.
Not at launch — international shipping follows in phase two. Waitlist members abroad will be first to know.
Join the waitlist — early access, founding pricing, and a say in what we stock.